4. THE BRAND HAS WORKED WITH SOME INCREDIBLE INFLUENCERS, WHO WAS YOUR FAVOURITE TO WORK WITH?
It was really fab to do our collaboration with Emily Blackwell from Made In Chelsea, she’s a good friend of mine so it was fun and easy! It also flew off the shelves from the day we launched, which was fantastic.
5. THERE HAVE BEEN SOME INCREDIBLE MOMENTS SINCE LAUNCHING, INCLUDING LOVE ISLAND STARS WEARING YOUR STYLES ON TV AND LOTTIE MOSS PACKING THEM FOR EVERY HOLIDAY, WHAT HAS BEEN YOUR BIGGEST WOW MOMENT?
I’d have to say the first time we appeared on the Daily Mail – it was pretty exciting. We’d only been in business for around four months and it was literally just me managing the marketing, press, influencer marketing etc, so to see our little brand on such a huge, national publication was a proud moment. And we’ve enjoyed tons of press since then too!
6. TYPICAL WORKING WEEK AT ST LUCIA BAY?
It completely changes week-to-week, at the minute most of my time goes into scouting for new brands, so I’ll scour Instagram and magazines for some that I really love. We’re also due to launch a few new brands in the coming months, including Frankie’s Bikini’s and Solid and Striped, which are two swimwear brands I’ve always LOVED, so really excited to launch those onto St Lucia Bay!
I also spend a lot of time choosing what styles and colours to go for when I introduce a new brand; I really want to make sure we have something on our platform for everyone, and a really incredible selection. Another brand we’re due to launch soon is called Miss Mandalay, which is created for those with bigger busts, so I’m excited to get them on and give our consumers even more choice in sizes and styles.