Is your wardrobe ready for summer? More importantly, is your swimwear? While it may be tempting to treat yourself to a rainbow of bikinis to accompany you on your long-awaited vacations this year, you should take the time to get to know exactly what you’re purchasing first. Summer holidays may have been paused over the pandemic, but the research into sustainable swimwear has never been busier – and it’s taking social media by storm.
Here is our get-to-know guide on how to shop for swimwear sustainably this summer.
Finisterre and SLO Active have begun to incorporate a natural rubber alternative called Yulex, which was developed by Patagonia as an eco-friendly wetsuit material, into their everyday swimwear designs. The material is made by hevea trees, which are Forest Stewardship Certified, so they are grown sustainably. These designs may retail at a higher price point, but the lifespan of these classic styles will make it worth the purchase.
You can also shop for bikinis made out of hemp from LA swimwear designer, Natasha Tonic, who uses this material for her clothing as it is a natural fibre and is therefore gentle on the skin, while requiring much less water than cotton to grow.
While the fast-fashion favourites of the internet may promise a quicker delivery at a cheaper price for the latest styles, they are nearly always made of virgin nylons and polyester – something that our earth already has far too much of.
Plenty of brands are now realising the potential of recycled materials for their designs, and you can shop the latest trends from brands such as Monday Swimwear, Sea & Stream, and even Adidas.
The better you care for your swimwear, the longer it will last. Resist the urge to throw it into a high temperature machine wash with the rest of your sand-soaked clothes – take the time to wash them by hand with a gentle soap. Not only will this mean that the clothes are less likely to become damaged or out of shape, but the colour will last for longer.
But if you are going to machine-wash your swimwear, make sure you use a microplastics filter, which prevents the harmful particles from entering our waterways.
If there is one thing in my wardrobe that doesn’t follow the trends, it’s my swimwear. While we are big believers that fashion is for every body type, I myself know what I feel my best in. Not only does this help my bank balance, but it also means that I find it easier to shop for swimwear.
I know exactly what I’m looking for, I understand the style that I feel best in, and the colours that suit me most. If I do it properly, I shouldn’t need to shop for swimwear more than once every couple of years. Resist the urge to order online – be old-school and get yourself to the shops. Try on everything that takes your fancy, and learn what makes you feel the most beautiful.
Ignore the magazines, the models, and the fast-fashion trends – swimwear is personal, and all that matters is how it makes you feel. If you can be kind to the environment in the process, then you’re unstoppable this summer.