Cohorted’s host Ruby Norris, talks to Michelle Feeney the founder of Floral Street, about the start of her career in fashion, her life in New York, and the development of award-winning Floral Street…
Michelle Feeney is a visionary leader in Beauty who has created cult global products and billion-dollar brands. She has shaken up the beauty industry with her award-winning, sustainable, fine fragrance brand Floral Street.
Modern, British, and powered by flowers, she placed eco-responsibility at its heart from the very beginning. It is inspired by vibrant London culture and driven by her passion and commitment to create sustainable products that are consciously sourced and lovingly made, with ingredients traceable from seed to scent. Applying the four R’s to every aspect of the business, Floral Street is a vegan and cruelty-free brand with packaging that is reusable, recyclable, refillable or biodegradable. She chooses partners with the same ethos and principles on the journey to being a completely sustainable brand.
Together they create and share beautiful and ‘responsible’, luxury scented products accessible to all.
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