I’d never have guessed that the next milk alternative would be made from the same thing as vodka. And I definitely didn’t expect that one day I’d be putting potatoes into my morning coffee.
But 2022 kicks off with the brand Dug releasing a range of potato milk into high-street stores such as Waitrose.
When we think of potatoes we think of chips, crisps, hash browns…not milk. But that doesn’t mean it can’t be, a few years back many turned their nose up at oat milk when it started to become more mainstream. Hitting high-street stores in February, Dug’s potato milk adds itself to the list of cow’s milk alternatives. Dug is a Swedish plant based that specialises in potato milk. They are owned by Veg of Lundwho produce fruit and potato based drinks.
While you have to wait till February to add it to your weekly shop, it is available to purchase now through Amazon where you can get a taster pack of all three varieties for £11 or a six pack of Original for £13.99. The three varieties currently available are barista, unsweetened and original.
What makes this alternative stand out from other alternatives like oat milk is that it is more sustainable. Growing potatoes is more land-efficient than growing oats and requires 56 times less water than growing almonds. And it goes without saying that it is more sustainable and ethical than dairy milk.
According to Dug, their potato milk is packed full of antioxidants and is allergen-friendly. Many customers rushed to try it out before it hit the stores, however they have reported that the milk has quite a salty taste to it so might not be everyone’s cup of tea. With shoppers spending around £394m on plant-based milk in the UK in 2020 alone, will potato milk be the latest trend or will almond milk remain number one?