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30 Jun

How To Make The Most of Social Media

If you didn’t know Social Media Day was a thing, don’t worry, I’m right there with you. But if you think about it, social media deserves its own day of recognition – it’s the one thing that can bring anyone together around the world instantly… I mean, that’s pretty cool, right? 

Personally, I’ve met so many people and created a lot of long-lasting friendships on social media. Friendships and bonds with people which I never, ever would have crossed paths with in the ‘real world’… yet some of these are now friends for life.  

When you bring social media into the Business World… the possibilities for business growth is nothing short of amazing. So 30th June is the day we celebrate Social Media, and just how it’s completely changed the way people live their lives. From communicating with family to reconnecting long lost friendships, to expanding your business… without social media, would any of that have happened? 

Businesses have flourished with social media – it’s where businesses turn to speak with their customers… and sometimes to sell their products. Recently, Gymshark changed their Twitter username to ‘Homeshark’ to encourage people to #StayHome, and shared a snapshot to Instagram. This Instagram post got over 1 million likes – the highest engaged post on Gymshark’s Instagram page. Not only was this promoting awareness for Gymshark, but also the incredibly important cause in the current climate – stay at home. 

More than ever during the Covid-19 pandemic, it’s been made clear how important social media is in our lives. Catching up with friends on a group Facebook video chat, learning how to bake whilst following a Youtube video, and learning silly dances with random people on Tik Tok to pass the time and stay connected. Imagine how much more difficult this time would be without social media… 

Since being founded in 2010 by Mashable, Social Media Day has often encouraged real-life meetups… but whilst this isn’t happening this year, it doesn’t mean we can’t celebrate it slightly differently… Whether you’re using social media to keep in touch or run your business, this year we should be celebrating social media more than ever.  

Here are 11 ways to make the most of social media this Social Media Day:

Make sure your profiles are up to date

Let’s start with the basics… whatever platform you’re already using, make sure your information is up to date. Coming across a Twitter account you had when you were in college can be a bit embarrassing if you’re now running an online business. Plus, people need to know who you are and how they can get in touch with you. 

Connect with old friends 

Life can be super busy, but this year, take the opportunity for a little break. Connect with old friends on social media – Facebook is the best way to search for old friends, and more recently, Instagram is a pretty good shout too. If you reconnect and discover they’re doing amazingly well in whatever they’re up to, show them some love and support! 

Chat with new people

The world isn’t as big and scary now – chatting with a stranger online used to be a big no no… but now its considered pretty normal. Twitter is definitely the easiest social media platform to connect with someone on any topic at that moment in time. So, next time you’re watching a Netflix show, search the name of the show with a # of course on Twitter and see what everyone is saying about it. Reply to some tweets and share your thoughts. You never know, they might have watched it with a totally different perspective.  

Start a Blog

The best time to start a blog is now. When will you ever have this much time to sit and write? Pick a topic you love, whether it’s a hobby or something you know inside out… and start to write. There are hundreds of tutorials on YouTube showing you how to set things up, so why not give it a go? Plus, you can do it for free! 

 Make a Pinterest Board

Pinterest is the first stop for anyone wanting inspo for anything at all…and I mean anything. From decorating your kitchen to makeup ideas, just search the keyword and ‘pin’ your faves to a board. It’s a super-easy way to build a board of inspiration when tackling a new room to decorate, or choosing what city to visit next (when the lockdown is over of course!). 

Engage with people you usually wouldn’t

Everyone has those Facebook connections, or people you follow on Instagram where you both know each other and you both read each other’s posts, but you never engage. Maybe it’s someone you connected with in your previous job… or an old school friend… Reach out and say hey! Have a virtual catch up. 

Learn Something new on YouTube

The world of YouTube videos is never-ending. There are literally videos for every topic under the sun on YouTube. So why not learn a new skill? Think of something you’d like to learn, find a tutorial and go for it. 

Start a social media for your hobby 

We all know how tricky it can sometimes be choosing what to post on Instagram and when to post it. Whilst your camera roll might be filled with hundreds of pictures of your cute dog at slightly different angles, or progress photos of the blanket you’re making after starting your new knitting venture following YouTube tutorials, your Instagram followers probably won’t appreciate them as much. But Instagram is on your side… there’s an audience on Instagram for every hobby, so make an Instagram page for your dog… or your knitting. Post those pictures all day long. You’ll find you’ll connect with an audience of people who love this just as much as you. 

Go Live 

This can be quite daunting for some people, especially if you’re worried about tripping over your words. I mean, it’s a live stream – its only one shot. But how many live streams have you watched and given a second thought about after they were over? Probably none… So just go for it! It doesn’t have to be perfect. Besides, people love real, authentic people. Whether you just want to chat to your audience and tell them what you’re up to, or teach a new skill, viewers can comment whilst you’re streaming so you can interact with them as you go along too. 

Use social media for business 

If you run a small business… the first question is, are you on social media? If not, why not? Your task is to get on there. If you are, which platforms are you using? Is it the right platform for your business? Do a bit of research and see if you’re getting the most out of your business’ social media channels. 

If your business is selling something, use interactive shopping features. Add the ‘tap to buy’ shopping feature to your Instagram posts, so people can shop directly from Instagram without having to leave the app.  

Reply to Comments

One simple way to increase your engagement and reach on social media is simply replying to comments that have been left on your posts. Good comments… critical comments… it doesn’t matter. A comment is an engagement. Respond to everyone who has taken the time to engage with your posts – and maybe hop over to their page and return the love. 

Whatever you choose to do to celebrate Social Media Day 2020, be sure to use the hashtag #SMDay so others who are also marking the day can connect. 
Karen Faulkner

By day I’m a full-time civil servant with two degrees. By night I’m a blogger for the beauty, fashion and lifestyle niche. The rest of the time (when I’m not being distracted by my Cockapoo, Luna) I’m shopping, obsessing over skincare and beauty products, or daydreaming about my next travel adventure in the sun.

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