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15 Aug

Glam by Gaga, get in line.

Lady Gaga is back with more big news this year. What could be bigger than the speculated romance between her and Bradley Cooper? Haus Laboratories, that’s what.

Launching in September on Amazon, Gaga announced that her new beauty brand ‘Haus Laboratories’ is just the beginning of her power to change the world with beauty.

``Sometimes beauty doesn't come naturally from within. But I'm so grateful that make-up inspired a bravery in me I didn't know I had.``

They say beauty is in the eye of the beholder, but at Haus Laboratories, they say beauty is how you see yourself. The mission is to spread kindness, bravery and creativity by providing tools for self-expression and reinvention, whilst encouraging self love. This is our glam. Our expression. Our artistry. This is our Haus, our rules.

“When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of make up. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with make up as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that make up inspired a bravery in me that I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was weird, but really, I was just Born This Way.” – Lady Gaga

Emma Tarabay

Partnerships and Editorial Manager at Cohorted Communications / Cohorted Cult. - Skincare, loungewear, caffeine and dogs please.

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