23rd October 2019, Cohorted Communications attended the Indie Beauty Expo; an event to showcase and celebrate the best independent and upcoming beauty brands in the industry.
After attending the 2018 IBE (Indie Beauty Expo) convention, we were excited for what the 2019 event exhibitors had to offer. There’s nothing like a day trip from Leeds to London, to meet exciting brands who are ready to take the beauty and skincare market by storm, to get us going!
There were so many gorgeous brands to highlight from the event, it was definitely a tough one to narrow down. But here we have it, our favourite brand discoveries from the convention:
FINE is Italian for “end”. This is exactly what FINE does: it finally puts an end to your search for your perfect beauty product and it sets the beginning for a powerful beauty regime. From innovative products to ethical packaging, this Berlin-based brand is one to watch out for. The potency in all their products are just one contributing factor to their gorgeous brand. Creating new, ground-breaking products, Fine have created a hybrid Body Oil/Serum, which has stolen our hearts.
Mimitika – For Sun Lovers
We all know it’s necessary to protect ourselves from the sun and UV rays, but often, too many of us take the risk of burning. Mimitika have created a vegan suncream that is comfortable to use, embodying the brand values of freedom and well-being in the sun. Alongside their gorgeous branding and packaging, their formula’s are ideal for anyone looking for the perfect balance between protection, comfort and tan. **Pro Tip** Their Face Cream is the perfect base for any make up look.
“Beauty should be inclusive, not exclusive.” TRUE Skincare have gone above and beyond to create a waterless, natural and organic brand. With the aim of providing consumers with various sustainable alternatives, TRUE Skincare is accessible to everyone. Alongside their elegant, artistic and sustainable packaging, the products are Multi-Award Winning already! The full range treats cleansing, exfoliating and hydrating the skin, what more could you want?
Virtue – Scientific Hair Care
“The world didn’t need another hair care company, so we created a biotech company to repair hair.” Virtue is a cruelty free haircare brand, focused on the scientific benefits that the protein, Alpha Keratin 60ku™, has to help heal hair. The Keratin protein itself is extracted from ethically-sourced human hair, so that our bodies are able to recognise it and treat it as our own. This helps to revive hair, making it shinier, stronger and more healthy. Virtue pride themselves in sharing the restorative powers of their haircare products, such as the Resorative Treatment Mask. We’re here loving the formula, smell and branding of the products.