Featured Posts

What Can We Take From 2020?
As we eagerly embraced a new decade almost a year ago, full of positivity and aspirations for the year ahead, we were blissfully unaware of what lay ahead. No one was prepared for 2020...
View Post
The Ultimate Goal Setting Guide for 2021
Setting goals and working towards something specific is the key to success. Here’s how to set goals in 2021...
View Post
A Productive Start To The Year
Life should be about finding a balance that's right for you. There will be times when the pressure is on, and you need to put the hours in. Just don't make a habit of it.
View Post
What will happen to the fashion industry post covid-19?
Fashion is an industry which thrives on people being together- from huge worldwide showcases in Paris, Milan and New York to the most exclusive backstage parties attended by fashions elite.
View Post
To top
25 Sep

The Tan Edit: An Everlasting Gradual Glow

Since we haven’t all been able to get away and make the most of the vacay sunshine in 2020, tanning brands have been reporting that their self-tan sales have been up by 450%, it seems a lot of us still want to glow from home and look beautifully bronzed even if that is just for a trip to the English Riviera. 

During the summer months our skin has a tendency to become dry and dull, overloaded and often pigmented due to sun exposure, resulting in a complexion that is less than glowing if we don’t look after it. As much as I love to lay on the beach with a glass of rose in one hand and a good book in the other, I’m aware of the importance of reapplying my SPF knowing how much damage the sun can do to our skin. 

This year to achieve my best glow, I’ve fallen a little bit back in love with gradual tan. I’ve tried so many gradual tans over the years and personally they are one of my favourite self-tan formulas being quick, easy, moisturising and leaving no mess. To ensure a perfect, even application it’s important to prepare skin thoroughly before applying any tanning products and skin prep should start 24 hours before tan application. 

For a go to glow here are my top tips below: 


Start by dry body brushing, a great way to exfoliate without using scrubs. Dry body brushing daily is a natural way to encourage cell turnover (preventing ingrown hairs)increase blood flow and circulation, eliminate dead skin cells, and help the body’s natural detoxification process. 


Exfoliate, using either an exfoliating body scrub or exfoliating gloves prior to tanning will smooth everything out and remove any existing tan, allowing for an even glow. Ideally any scrubs should be oil free especially if exfoliating within the 24 hours of applying tan.


Right before applying gradual tan, apply an oil-free moisturiser or barrier cream to any dry areas, anywhere where tan would normally stick to, so this includes elbows, knees, ankles and hands. Make sure not to wear deodorant or perfume on the day of application as this can cause a colour reaction.


Preparation complete, it’s time to tan. Personally, I’d always recommend starting from the bottom of your legs and work up in long sweeping motions, buffing the tan in with a velour mitt ensuring everywhere is covered. Once you have tanned everywhere apart from your hands and feet, use the leftover tan on the mitt and blend what is left into your hands and feet (avoiding the palms and soles). Application is key to a perfect tan so never tan in a rush.


Depending on how deep you want your tan you can top up every 2-4 days, that’s the great thing about gradual tan, it can be super bespoke to give you the colour you want. Gradual tan is also extremely kind to our skin. 



Make sure to lightly exfoliate every 2-3 days before reapplying your gradual tan, it might feel like the last thing you want to do when building up colour, but it’s important to give yourself a full body exfoliation to remove any dead skin cells and keep your skin looking healthy. If your skin is looking dry or flaky it’s probably a little bit dehydrated so it’s best to opt for a gentler exfoliator to buff and polish already tanned skin.


To maintain an everlasting glow, keep your showers nice and cool.


Finally, moisturise, moisturise and moisturise some more! Tan contains an ingredient called Dihydroxyacetone (DHA) which can dry the skin out slightly if not kept moisturised, its less apparent with a gradual tan as this is already a moisturiser within itself but to keep your skin extra glowy, moisturise daily when you get out of the bath or shower. 


… and that’s it, you’ll be good to glow. 

Charlie Hopewell

I am a self-confessed, aesthetically obsessed beauty lover with 10 years hands on experience working as a beauty and skincare therapist and educator. A lover of life's luxuries, I've invested a lot of time trying and testing new products, travelling globally to spas and salons around the world. Throughout my time in the industry, I've had the exciting jobs of working my magic to glam up models on editorial shoots, as part of TV Shows, for prestigious beauty and fashion brands, learning many backstage secrets which is how bycharloubeauty launched. Specialising in Skincare, Spray Tanning and Skin Finishing, my aim is to be my clients and readers personal beauty editor, sharing my industry knowledge, expertise, and experience as well as helping you select products and beauty treatments that work for you, leaving you looking and feeling fabulous.

No Comments

Sorry, the comment form is closed at this time.

Subscribe to Cohorted Cult


We’ve got a little bit of everything, from top-tips and industry trends to sustainability.

Stay in the know with all things beauty and subscribe now!