When I close my eyes and picture the perfect Valentine’s glam, I instantly picture a sultry red lip and classic winged eye. I adore a red lip. It is so classic and embodies Hollywood glam, giving me instant Marylin Monroe vibes. I think it’s safe to say that red is the colour most associated with Valentine’s Day.

As a makeup artist over the years, anytime I have suggested a red lip to some of my clients I see the look of fear on their faces. This is because not everyone is open to the idea of such a bold and daring colour. I found that this was one of the best parts of my job as a makeup artist – bringing people out of their comfort zones and introducing them to new looks and colours. Also witnessing the amount of confidence that would come over them once they realised how amazing they looked.