There are hundreds of different fake tans brands, shades and styles out there, and navigating it all can feel incredibly daunting – but that’s where we come in. There is a process for finding the right tan for you, which depends on wear-ability, your skin tone, making sure it’s not orange-based, how dark you want to go, etc. etc.
First of all, if you’re fairly new to the tan game, or you’re likely to apply the tan in a rush and run out the door, then you need a water-based, clear tan. While they tend to be a little subtler in their colour than the traditional tan, they don’t need to be washed off which makes them much more flexible with your daily routines. Plus, they don’t tend to come with the horrible biscuit smell that has long been associated with fake tanning. The Isle of Paradise Glow Clear Self-Tanning mousse is the best for this, and it comes in light, medium, and dark. You can even get a “tanning drops” miniature version, which is perfect for your face.
Second, you need to make sure you have the right base colour. I know what you’re thinking: “who knew fake tan could be this complicated?” Trust me, I didn’t either, but once you get the routine down it will feel a lot easier promise. To find your undertone, you just need to look at your skin tone and think about how dark you want your tan. If you have pale or pink-based skin, then choose a green-based tan, and if you have darker skin – or if you want a really deep colour – then choose a violet-based tan, which helps balance out the yellow/orange tones. If you’re not sure, or you just want something simple and straight down the middle, then caramel-based tans are the one for you.
Finally, decide how dark you want your tan. You can go for anything from light to extra dark, or for a more natural look, you can even get a gradual self-tan which has the extra benefit of hydrating your skin, and giving you the option to build the tan as much as you want.