a contemporary innovative cosmetics brand based in New York. Founded in 2008 they are now known for their sleek premium packaging and quality versatile products. We caught up with them on the start of the brand and what inspires their evolving products.
- Who is the founder?
Doucce was founded by a team of cosmetic and haircare executives with over 50 years of combined experience in the industry. Not the brainchild of a makeup artist or celebrity, the brand is a collaboration inspired by makeup that is high quality, easy to use, and something you’ll be proud to have atop your vanity or in your purse/makeup kit.
- What inspired him to create the brand?
Doucce was inspired by the need to create a brand that put the user in control. We don’t subscribe to trends, we create them and enhance them. The focus on product has always been innovation and use. We make makeup that is easy to use, flexible, and enhances your own unique beauty.
- What are Doucce brand values?
The Doucce brand motto and philosophy is “Discover Your Individuality”. This is a message we push aggressively. It emphasizes the fact that Doucce wasn’t created to conform to beauty standards, it was created to aid in the definition of one’s own self and look.
- What are your plans for the future?
Doucce has been inspired by the voices of our own customers. We’re inspired by the movements about us and that continues to inspire our product offering. When we launched our Freematic System — a mix and match palette system for eyeshadows, highlighters, blush, and more — it was with the idea that we’d be the perfect companion to the individual woman. That in mind, we’re continuously developing new products that fulfill a wide variety and range in color and perform at the highest levels to both beautify and enhance your natural palette.
- What has been the most fun product to imagine, create and market?
By far, the Freematic System. It took us a few years to get it right and find the right tools and ingredients to make the best possible version of the product we could. We love that the product stresses self-expression and individualization in a major way. Letting people play with color and showing off their true selves has been a dream come true.