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Ariana Grande Steps into the Beauty Industry

Teasers have been dropped for what feels like too long but the wait is finally over, r.e.m beauty is here!  

Source: Instagram @r.e.m.beauty

Following in the footsteps of celebrities such as Rihanna and Selena Gomez, Ariana Grande has released her very own beauty brand, r.e.m beauty. The brand releases in “chapters” from the 12th November. After her phenomenal success as a pop artist, we have high hopes for her new beauty collection. She takes inspiration from the space-age with her vegan and cruelty- free collection.  

Her first drop, “chapter one”, will include eyeliners, eyeshadow palettes, lashes and compact lipsticks with speculation of a foundation brand dropping in future releases. You can see the products both on Instagram and on her websitewith her new line available worldwide.  

Fans of her music might recognise the name as one of her hit songs. When asked why she chose this track in particular, Grande said, ““It encompasses a lot of my favourite parts of my sound. And also REM [stands for] rapid eye movement, focusing on dreams and the eyes. Eyes are our most effective communicators – you can say more with the way you look at someone than you can articulate with words sometimes, and so much beauty happens there.” 

Speaking to Glamour Magazine about her new line, Grande said, “Everything feels so forward and fresh and new. I’m very proud of it all. It took a lot of back and forth, a lot of rounds of going to the lab, and me over-expressing myself as always and working with these incredible artists, scientists, and geniuses to get it where it needs to be.” 

Grande, known for her trademark feline flick and flawless make-up, was nervous about launching her new beauty brand in an already “crowded” market. But has used her experience as a performer and being constantly in and out of the makeup chair before performances to create a cruelty-free brand that her fans and make-up lovers all around will love. She has tried and tested the brand personally before launching it to the world.  

I am looking forward to her practically permanent lip stain markers and her highly nostalgic plumping lip gloss . Which r.e.m products are you most excited for?

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