Featured Posts

What Can We Take From 2020?
As we eagerly embraced a new decade almost a year ago, full of positivity and aspirations for the year ahead, we were blissfully unaware of what lay ahead. No one was prepared for 2020...
View Post
The Ultimate Goal Setting Guide for 2021
Setting goals and working towards something specific is the key to success. Here’s how to set goals in 2021...
View Post
A Productive Start To The Year
Life should be about finding a balance that's right for you. There will be times when the pressure is on, and you need to put the hours in. Just don't make a habit of it.
View Post
What will happen to the fashion industry post covid-19?
Fashion is an industry which thrives on people being together- from huge worldwide showcases in Paris, Milan and New York to the most exclusive backstage parties attended by fashions elite.
View Post
To top

Ariana Grande Steps into the Beauty Industry

Teasers have been dropped for what feels like too long but the wait is finally over, r.e.m beauty is here!  

Source: Instagram @r.e.m.beauty

Following in the footsteps of celebrities such as Rihanna and Selena Gomez, Ariana Grande has released her very own beauty brand, r.e.m beauty. The brand releases in “chapters” from the 12th November. After her phenomenal success as a pop artist, we have high hopes for her new beauty collection. She takes inspiration from the space-age with her vegan and cruelty- free collection.  

Her first drop, “chapter one”, will include eyeliners, eyeshadow palettes, lashes and compact lipsticks with speculation of a foundation brand dropping in future releases. You can see the products both on Instagram and on her websitewith her new line available worldwide.  

Fans of her music might recognise the name as one of her hit songs. When asked why she chose this track in particular, Grande said, ““It encompasses a lot of my favourite parts of my sound. And also REM [stands for] rapid eye movement, focusing on dreams and the eyes. Eyes are our most effective communicators – you can say more with the way you look at someone than you can articulate with words sometimes, and so much beauty happens there.” 

Speaking to Glamour Magazine about her new line, Grande said, “Everything feels so forward and fresh and new. I’m very proud of it all. It took a lot of back and forth, a lot of rounds of going to the lab, and me over-expressing myself as always and working with these incredible artists, scientists, and geniuses to get it where it needs to be.” 

Grande, known for her trademark feline flick and flawless make-up, was nervous about launching her new beauty brand in an already “crowded” market. But has used her experience as a performer and being constantly in and out of the makeup chair before performances to create a cruelty-free brand that her fans and make-up lovers all around will love. She has tried and tested the brand personally before launching it to the world.  

I am looking forward to her practically permanent lip stain markers and her highly nostalgic plumping lip gloss . Which r.e.m products are you most excited for?


Share This Story

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest

DISCLAIMER: We always aim to credit the original source of every image we include in our content. If you think a credit may be incorrect, please get in touch at marketing@cohorted.co.uk.

Subscribe to Cohorted Cult


We’ve got a little bit of everything, from top-tips and industry trends to sustainability.

Stay in the know with all things beauty and subscribe now!