Thanks to the unexpected extra time we’ve had on our hands in 2020, there’s probably never been a better moment to slow down and take stock of things, to consider what is and isn’t working and indulge in some much-needed self-care.
The type that doesn’t harm our planet or the animals we share it with. Yes, we’re so ready to give our daily regimes a makeover, starting at the very top with our haircare. Refresh your routine and wave goodbye to dry hair with our rundown of five cruelty-free, clean brands for luscious, guilt-free locks.
Loved by those in the know, OUIA ticks all the boxes – no chemicals, zero testing on animals and sleek packaging without the crazy price tag. The brand now also includes refillable pouches in its line-up and is working towards making all product containers fully recyclable. The Rose Hair & Body Oil is a cult classic and delivers on its guarantee of locked-in moisture, combined with an irresistible scent. Best of all, it can be used to nourish skin too, offering a pleasingly versatile head-to-toe glow.
A friend to all and with many a vegan-friendly option available, Amika welcomes hair of every type. The Brooklyn-founded brand is full of the very best nature has to offer, including sea buckthorn berry, often considered haircare’s holy grail ingredient because of its collagen boosting properties. We suggest checking out their intense repair mask ‘The Kure’. It’s rich in Omega-6 fatty acids and free from harsh chemicals, making it a must for thirsty hair in need of hydration.
Translating from Arabic as “free from” or “made without”, Khali Min is an Egyptian-English brand that prides itself on its thoughtful use of plant-based ingredients like avocado, macadamia and hibiscus. Fairly new-to-the-scene, Khali Min has already gained acclaim for its Rescue Oil. Featuring a lightweight fusion of pure oils, its promise of strength and shine definitely has us sold. If your hair is craving some serious nourishment, try using the oil as an overnight treatment.
Inspired by the vibrant diversity of its hometown NYC, Briogeo focuses on long-term care. Using a natural blend of oils, vitamins and antioxidants (there’s no sulphates, silicones or parabens to be found here). The brand brings pared back, performance-driven products that are high on visible results. Look out for its Superfood Conditioners; boasting a concoction of fruits in a delectable smoothie-like consistency, they’re designed to enrich tresses for long-lasting shine and strength.
An organic haircare brand from the brains behind Gavin Taylor’s eponymous hair salon, No Ordinary is big on creativity. Respecting both the natural environment and your scalp, this is an ethical brand bringing cruelty-free, vegan products to the mainstream. Choose from its range of shampoos and conditioners for specific hair types and when you realise you just can’t risk running on empty, sign up to their haircare subscription for bi-monthly deliveries direct to your door.