You may recognise Pat McGrath as a British editorial and runway make-up artist, but she is also CEO of the decadent makeup brand, Pat McGrath Labs. After her successful career as a makeup artist, Pat decided she wanted to bring out her own range of truly unique products, referring to the brand as her ‘Golden Revolution’. Pat has always been cosmetics obsessed, which at Cohorted, we can all relate to. She believes makeup is a movement, it is mesmerizing, major, mantra-esque. Three words that Pat has repeated time and time again are: Obsession. Inspiration. Addiction. These became Pat’s guiding principles, her manifesto when bringing the brand to life. McGrath is well known for her adventurous and innovative make-up techniques, including using her hands opposed to brushes.