Featured Posts

Travel-Sized Beauty Favourites for Your Next Holiday
Times are tough right now. As well as the ongoing societal problem of systematic and systemic racism against black people across the world, the Coronavirus pandemic continues. With many of us still abiding by lockdown restrictions, travelling has been severely disrupted.  You may have had a holiday planned that’s been cancelled or postponed. You might have planned to take a quick trip away to escape the hustle and bustle of life. You probably planned a staycation to get away from your hometown for a short while. Regardless of your travel plans, it’s annoying to have to put things on hold. 
View Post
Face SPF Products You Need to Try Right Now
It’s hot. There I said it. It really crept up on us. We were given rain and storms before a heatwave no one saw coming. I’m the first to burn too. I’ll step outside and within 10 minutes, I’m a rosy hue. This list is as much for me as it is you and I’m excited about it, let me tell you. 
View Post
Summer Lovin’
You've binge-watched Normal People, developed a mild case of repetitive strain injury from swiping left on boys who are 'just looking for a quarantine buddy ;)' and Love Island 2020 (much like my own love life) is cancelled.   If you're a hopeless romantic like myself and need your fix of summer lovin' in the absence of skin-tight white jeans peacocking around a firepit (I mock, but I've never missed an episode), then pick up a love story.   
View Post
The Benefits of Meditation On Your Mental Health
Life is still a little on the crazy side right now… I mean, if you’d have asked me back in January what I thought I’d achieve this year, you can bet your bottom dollar I wouldn’t have said building a loungewear collection and not leaving my house for months, other than to go food shopping and walk the dog. No socialising… no holidays… not going into work…  Life has literally been flipped upside down for a lot of people and now more than ever, it’s important to look after our mental health and wellbeing. Spending most of your time alone, or with the same few people in your household can also be hard, especially if you’re a natural social butterfly.  
View Post
To top
30 Sep

The Sun Essence You Didnt Know You Need

One skincare mistake a lot of people make is not applying SPF on a daily basis. Even if it’s a cloudy day, the damage to your skin is irreversible. With a lot of sunscreens having greasy formulas, they’re not ideal for wearing under makeup, and can put people of opting for daily SPF.  

The K-Beauty brand Keep Cool” Soothe Bamboo Sun Essence is an organic (chemical) sunscreen with no white cast whatsoever. The formula leaves a smooth, matte finish and no greasy residue (it’s a dream under makeup). If you like sunscreens that feel moisturising while at the same time providing the maximum amount of protection (SPF50 PA++++) you’ll love this as much as I do.  

This newly launched sunscreen from Keep Cool offers UV ray protection (UVA & UVB), and skin barrier strengthening properties. It is packed with 40% bamboo water to calm inflammation and hydrate the skinBeing essential oil and fragrance free makes this product a dream for those with sensitive skin. 

Here are the key ingredients, changing the sunscreen game:  

DiethylaminoHydroxybenzoyl Hexyl Benzoate, Bis-ethyexyloxyphenolMethoxyphenylTriazine (UV filters) is a blend of chemical filters ensuring maximum sun protection. 

Bambusa Vulgaris Extract, also known as Bamboo extract, is potent in antioxidants and silica which encourages collagen production to improve skin elasticity. 

Niacinamide, a skincare ingredient which has recently gone viral across social media. Otherwise known as vitamin B3, Niacinamide can help strengthen skin barrier, soothe redness, control sebum and fade hyperpigmentation. 

Centella Asiatica Extract is an ingredient packed with amino acids, beta carotene and fatty acids, helping fight acne and offer anti-ageing benefits. Research also shows that a concentration of 5% showed significant improvement in skin moisture. 

Jo Freeman

Jo Freeman is a London based Beauty and Travel writer and celebrity makeup artist. Jo loves sharing her favourite beauty picks and travel destinations and is always up to date with all the latest skincare and beauty technology and newest luxury locations to visit. She is an influencer with a loyal following who love following her tips and advice.

No Comments

Sorry, the comment form is closed at this time.


We’ve got a little bit of everything, from top-tips and industry trends to sustainability. Stay in the know with all things beauty and subscribe now!