Whether you’re currently in University making plans for when you graduate or looking at taking additional education later on in your life, digital marketing is serious business.
More than ever before, digital marketing skills are in constant demand, with every company imaginable having to put a focus on their digital presence. This has led to companies and brands simply crying out for staff with an impressive digital skillset, as most look at putting online strategies in place for future plans.
During the current tough times of the global pandemic, it’s meant that everyone has turned to the internet for pretty much everything. Online shopping, online entertainment, social media, video calls, e-learning, online dating, live stream cooking and whatever else is on offer. Behind every brand or company that you will see appear online, they’ll have allocated bigger budgets to digital marketing. And it’s only set to grow.
If you’re coming to the end of your degree, or are looking at further education, digital training and digital careers is definitely a good path to follow. Read on to discover why taking your career in the direction of digital is a smart move for now and for the foreseeable future:
The Digital Skill Set Is Growing
A couple of years ago, those who worked in ‘digital’ often meant website developers, web designers, coding experts and perhaps the odd SEO specialist. Now, the list is growing and growing. Those who were once traditional print journalists are fast learning the benefits of becoming an online or social media led writer, and those who focused on offline marketing are building up their digital marketing skills too.
Careers within the digital world encompasses more skills and roles than ever before. Just take a look at the list of skills below, which can all be applied to a huge array of business areas, from retail and banking, to news and social media:
- Video Production
- Audio Specialists
- Artificial Intelligence
- Mobile marketing
- SEO and PPC
- Search Engine Marketing
- Social media managers
- Copywriters and content writers
- Online trading managers and E-commerce
- Email marketing
- Web development and design
- Data analysis
Of course, the list doesn’t include every skill needed, however it shows a long list of skillsets and areas which are becoming more in demand.
How to know which digital area is right for you
It’s one thing understanding that the world is going digital, but understanding how you can fit your skills and interest area into a digital role is another.
Remember that the digital world is not going anywhere. It’s only going to become more prominent. Every company needs marketing strategies, and there will now be bigger budgets put into place for onine marketing.
If you’re more of a creative person, look at taking your skills into digital marketing, PR, influencer marketing, social media, videography and content writing. You can even look at computer graphics and website design.
For those who are more analytical or technical, you can land some high paying roles within data analysis and business analysis role for online banks and retailers. Or, many companies need those wo can specialise in SEO and coding.
As news and entertainment moves swiftly to digital platforms, it’s worth assessing how content creation can be brought into your skill set. Even if you’re about to graduate as a teacher, there is a huge rise in online teaching and remote learning courses.
The benefits of turning your career to digital
By being aware of the digital world and how rapid it changes means lots of benefits for graduates and those looking to change their careers. Here are a number of plus points to consider:
1. The on-going demand: As more companies turn to the internet to take their business forward, the number of new digital jobs will continue to rise. This means good news for those looking for a job! If you can show experience and understanding of digital, you’ll be gearing yourself up for a lucrative career.
2. Morecareerchoice: The UK should see an enormous spike across start-up companies, all using the online world to launch their brands. This alone opens up opportunities for those who can transfer their skills to help digital businesses. Plus, the larger companies that are often recruiting will be more lenient with taking on newly graduated, younger employees, who they know live and breathe everything digital.
3. Earn higher salaries:If you’re lucky enough to land a job within a fruitful industry – like digital marketing – the chances of promotion are high as this area of the business should be seen as a necessity. When you have the skills to do the job and can take the company further through digital knowledge, it gives you leverage to ask for higher salaries.
4. Go digital with your applications:If everyone is turning to digital, then so should you! Imagine how impressive it would look to employers if you were to send them over an online version of your portfolio, education and experience, all in one handly online place?
Use this time after graduating to invest in building a strong website portfolio or blog, and work on a powerful social media presence (which reflects your interest area – not just photos of nights out!). Plus, if you wish to top up your knowledge of digital skills, you can find a whole host of online courses which you can take remotely to give your CV that little boost!
The future is digital
Ultimately, there is never a better time to get your foot in the door with your digital skills. The online world is only going to continue to grow at a rapid pace, giving more opportunities to those who can fufill a digital role.
Start looking at ways to future-proof your career with the right knowledge and skills that can be transferred to digital. If you get it right, you should be able to enjoy a fulfilling, fast-paced and competitive salary!