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Travel-Sized Beauty Favourites for Your Next Holiday
Times are tough right now. As well as the ongoing societal problem of systematic and systemic racism against black people across the world, the Coronavirus pandemic continues. With many of us still abiding by lockdown restrictions, travelling has been severely disrupted.  You may have had a holiday planned that’s been cancelled or postponed. You might have planned to take a quick trip away to escape the hustle and bustle of life. You probably planned a staycation to get away from your hometown for a short while. Regardless of your travel plans, it’s annoying to have to put things on hold. 
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Face SPF Products You Need to Try Right Now
It’s hot. There I said it. It really crept up on us. We were given rain and storms before a heatwave no one saw coming. I’m the first to burn too. I’ll step outside and within 10 minutes, I’m a rosy hue. This list is as much for me as it is you and I’m excited about it, let me tell you. 
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Summer Lovin’
You've binge-watched Normal People, developed a mild case of repetitive strain injury from swiping left on boys who are 'just looking for a quarantine buddy ;)' and Love Island 2020 (much like my own love life) is cancelled.   If you're a hopeless romantic like myself and need your fix of summer lovin' in the absence of skin-tight white jeans peacocking around a firepit (I mock, but I've never missed an episode), then pick up a love story.   
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The Benefits of Meditation On Your Mental Health
Life is still a little on the crazy side right now… I mean, if you’d have asked me back in January what I thought I’d achieve this year, you can bet your bottom dollar I wouldn’t have said building a loungewear collection and not leaving my house for months, other than to go food shopping and walk the dog. No socialising… no holidays… not going into work…  Life has literally been flipped upside down for a lot of people and now more than ever, it’s important to look after our mental health and wellbeing. Spending most of your time alone, or with the same few people in your household can also be hard, especially if you’re a natural social butterfly.  
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12 Feb

The Biggest Beauty Trends of the Decade

The past ten years have been revolutionary for the beauty and skincare industries. Leaving behind some of the questionable beauty trends of the noughties, these are some of the main players contributing to the booming world of beauty. If you’re looking for some inspiration to freshen up your makeup bag this valentines, these beauty trends don’t seem to be going anywhere anytime soon…

INCLUSIVITY – THE FENTY EFFECT

Although it seems ridiculous that it’s taken this long for the makeup industry to release enough foundation/concealer shades to be suitable for all skin tones/types, the past few years have seen a colossal rise of inclusivity within makeup brands. Fenty Beauty, Rihanna’s own makeup brand, was a pioneer in this field when launched in 2017, releasing the soft matte foundation in 50 shades! The rest of the makeup world quickly realised they needed to up their game in this area.

CELEBRITY AND INFLUENCER MAKEUP BRANDS

The years 2009-2019 were huge for the ‘hashtag beauty’ trend. Influencers from Instagram and YouTube started gaining insane amounts of credibility when it came to reviewing beauty products, it created a whole new world of marketing for the industry. This led to influencers having collaborations with some of the biggest brands in the game, such as Benefit, MAC Cosmetics and Maybelline. We also saw the rise of celebrities such as Kylie Jenner, Kim Kardashian and Gwyneth Paltrow and launching their own cosmetic brands, and due to their already large following, many of these brands were hugely successful.

RESEARCH AND SKINCARE

The late teen years have seen a huge surge in people’s interest in skincare. People are doing their own research into the different ingredients that go into skincare products and the benefits alongside each one, which forced the industry to become more sophisticated and transparent. The skincare hype has grown prolifically throughout the last decade, which has seen an increase brands entering the industry, making it a lot more competitive than it used to be, alongside a rise of technology to change the game even more. People are no longer settling for a simple cleanse tone and moisturise.

THE BROW GAME

I’m sure we all remember the brow game, or lack of, from the noughties. Thankfully this went from one extreme to another at the beginning of the decade, as the ‘bow brow’ came onto the catwalk. Models such as Cara Delavingne sported a fuller, bushier brow which became all the rage throughout the teens. Now, the brow industry is huge, with treatments such as micro blading, HD brows and brow lamination being huge sources of income for the industry. Brows are no longer an afterthought in the makeup routine, but a priority.

SUSTAINABLE BEAUTY

As previously mentioned, transparency and traceability have become a priority among consumers when it comes to the beauty industry. People are no longer deeming animal testing, toxic or artificial ingredients, and unnecessary single use plastic acceptable when purchasing products- those brands choosing to ignore this are at great risk of being left behind. Sustainable beauty is a trend with such high importance, and set to continue growing throughout the next decade.

Emily Nugent

Hey! My name is Emily, I am a UOL Fashion Marketing graduate currently working as a brand ambassador at Kurt Geiger. I have a strong interest in the beauty/cosmetic, fashion and lifestyle industries and I am always passionate to be learning new things within these, as well as exploring their history and how they have evolved over time. If you have any comments/questions about any of my posts- feel free to contact me on my socials! XO

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