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17 Sep

Victoria Beckham Beauty is finally here

The Victoria Beckham Empire has officially grown and welcomes it’s latest extension.

 

Announced back in February, the anticipation for Victoria Beckham Beauty was building. Finally, the wait is over and it didn’t take long before the collection was sold out. Taking it back to the days when VB transitioned from the music industry, into the fashion world, many had their doubts. Now, the VB brand is an empire. Victoria continued to build her brand further, whilst pushing through different industries. VB fashion, this was just the beginning.

Victoria Beckham Beauty has thrown itself into the beauty community, creating products that support luxury performance with clean beauty. After working closely with Estée Lauder on her collaboration collection back in 2016, Victoria has officially launched her beauty brand and first collection, and it’s all about her statement eyes. The collection consists of 4 main smoky eye palettes, a satin eyeliner and crystal infused Eyeshadow dust. All products offer a curated selection of shades, giving you different colours to work with for various occasions.

Beauty In Motion, created for busy women who balance the school run with business meetings on a daily basis. Tackle your every-day tasks whilst looking effortlessly fierce. Be like Beckham. Throughout the process, VB was conscious of the current demands within the beauty industry. It was her mission to find and collaborate with leading experts in clean and cruelty-free formulations for the make-up line. She also insisted on sustainable packaging, which would meet the eco-friendly demands in beauty, but not compromise the VB brand aesthetic. All secondary packaging has been made up from 100% post-consumer waste, with shipping materials either being recyclable or biodegradable.

Sign. Us. Up.

Emma Tarabay

Social Media and Editorial Manager at Cohorted Communications / Cohorted Cult 98% of the time you will find me in my pj's, looking at photos of sloths and wishing I had a dog, whilst drinking endless amounts of tea and mango juice. - www.ejtlifestyle.co.uk

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