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18 Aug

Beauty For Conservation

Beauty for Conservation

Cohorted are proud to announce our Beauty for Conservation® movement. As an organisation, we aim to raise awareness of our environmental impact as consumers and guide us as a socially responsible business to help address the sustainability challenge that we all face and experience as contributors in the beauty industry.

 

As part of Beauty for Conservation, our new beauty boxes are hand-wrapped in 100% sustainable packaging with an updated slick design. For stylish and sustainable storage, we are also excited to launch our Sustainable Beauty Totes, perfect for summer! Supporting the work of the World Wide Fund for Nature and Fashion for Conservation who aim to disrupt and engage the industry in the preservation of wildlife, habitats and communities that co-exist with nature. Working together to rewild the fashion and beauty industry to reverse its impact on our planet. We are proud to share the principles of WWF & FFC and pledge to donate £1.00 towards our charitable partners’ efforts from each Beauty For Conservation product sold.

Join us and together we can move closer to a better planet and a more sustainable future.

 

THE CONCEPT

With an ongoing focus for the well-being of our planet, we believe that creating resilient, sustainable and environmentally conscious products is key to ensuring our resource-constrained world is not accelerated further. Our Beauty for Conservation® initiative aims to address some of our planet’s sustainability issues, by bringing forward products which are increasingly sustainable, produced with ecological awareness in mind, helping us move closer to a cleaner planet.

 

THE CHALLENGE

Every day we are challenged by factors of the modern world which contribute to the erosion of our beautiful planet; nature is being destroyed at astonishing rates. The shocking statistics that follow highlight the challenge we face and the need to turn things around, urgently:

  • Every day close to 8 million pieces of plastic pollution find their way into our oceans
  • 100,000 marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution annually
  • Every 2 seconds man destroys an area of forest the size of a football field
  • 28,000 species are expected to become extinct during the next 25 years
  • More than 120 billion units of packaging are produced every year by the global cosmetics industry, the majority of which are not recyclable

 

THE CHANGE

The recent shun of single-use plastic is just one example of a step in the right direction. Here at Cohorted, we believe that together we can all make a small difference, which could lead to big changes. We encourage our customers to become conscious cosmetic consumers, by choosing well and considering a products full life cycle and environmental implications.
Our Beauty for Conservation movement strives to aid conscious purchasing, by offering products which our customers can feel confident about. We’re committed to lowering our environmental impact wherever possible. Cohorted has also pledged to support sustainable organizations and charities which share the same ecological goals and champion the same aspirational message…

 

Together we can make a difference towards a more sustainable future.

Emma Tarabay

I'm Emma-Jane Tarabay, a 22-year-old freelance lifestyle blogger and Social, PR and Marketing Executive at Cohorted Communications, based in Leeds. As a freelance writer, I blog on topics surrounding lifestyle, beauty and travel, whilst being able to collaborate with brands to work on creating content. I'd like to consider myself as a mental health advocate, being completely transparent about my journey with depression and anxiety alongside my studies and the influence this may have on my post-graduation journey. 98% of the time you will find me in my pj's, looking at photos of sloths and wishing I had a dog, whilst drinking endless amounts of tea and mango juice. xx

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