With the digital world moving at lightning speed, there has been an ever-increasing demand for the next shiny new thing to shout about on social media. As a consequence, companies are obliged to constantly churn out ‘newness’ at pocket money price points; we’ve seen this most blatantly with the rise of ‘fast fashion’ but ‘fast beauty’ is another big culprit. Alongside the fact that 8 million garments a year end up in landfill, more than 120 billion units of packaging are produced every year by the global cosmetics industry, the cardboard required contributing to a loss of 18 million acres of forest annually.
Thankfully, the tide is turning with more people making environmentally conscious choices – even if they have to pay a little extra. Recent research showed half of U.K. customers are willing to pay more for products to avoid plastic packaging.